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Here are examples of workshops we have presented locally and nationally:
If Napoleon & Pollack Designed a Web Site
Unleash the Power of Graphic Design: Look Your Best
Power-Up Your Marketing Materials
Serious Fun with Branding
If Napoleon & Pollock Designed a Web Site
The Strategy & Art of Building Web Sites
Building a successful web site requires asking and answering the right questions at the start, and skillfully creating a user experience with a purpose.
Napoleon meticulously planned every detail of a campaign to effectively win battles before they began. Jackson Pollock maintained a personal connection to his paintings throughout their creation in order to bring out the individual life of each.
Carolyn Bligh will share before and after case studies, and the do's and don'ts that will help you plan and design an effective web site. These tips will also sharpen your marketing skills.
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Unleash the Power of Graphic Design: Look Your Best
Let’s take a close look at a/e/c marketing materials. What does the client see? Or not? From web sites and brochures to direct mail, we will explore foundations of good graphic design. We’ll then address the keys specific to developing and using dynamic presentation graphics.
Through teaching and case studies, you’ll learn:
How to go from ideas to implementation
What works, and what doesn’t
How to work with graphic designers
Key issues in developing presentation graphics
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Power-Up Your Marketing Materials
Let’s take a close look at building industry marketing materials. What does the client see? Or not? From web sites and brochures to direct mail, proposals, and presentation graphics, we will explore the key factors that make a powerful impact on your audience.
Through teaching and case studies, you’ll learn:
How to go from ideas to implementation
What works, and what doesn’t
How to work with graphic designers
Key issues in developing presentation graphics
Participants are encouraged to bring their firms’ marketing materials for a interactive critique. Presenter suggests participants also attend Monday mornings presentation titled “Serious Fun With Branding” to get an integrated understanding of the strategic foundation underlying these materials.
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Serious Fun with Branding
What is a brand? Your tattoo? Your voice mail? Your shoes? Come and learn what branding is all about, and how you can put it to work to strengthen your business.
Through teaching and case studies, you’ll learn:
Why your brand is important
Understanding your brand
How to define & live your brand
The 10 laws of branding
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