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Crumb Topic: A Brand Recipe
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Your clients have an unique experience working with your firm. Let's compare it to a dining experience. Do they find it flavorful? Satisfying? How about the service? Will they come back or stay away? Either way, they will tell others about it.
What if you could be your firm's Master Chef? How would you create an amazing dish and dining experience that clients would be lining up to experience? Here's a recipe to get you started:
1. Preheat oven with a deep understanding of HOW and
WHY you do what you do.
 2. In a bowl, mix the
following with bravery:
- Services & Service
- Audience Perception
- Vision/Mission/Values
- Finest People
- Personality
- Secret Ingredient
Note: be careful to add
the right amount of each.
3. Place in oven. Watch not to under or over cook.
4. Cut into bite sizes and sample audience feedback.
5. Refine to taste, then serve.
6. Watch, listen, and learn.
7. Keep it fresh, and you'll have them wanting more
(and maybe even eating out of your hand).
Follow this recipe, and you’ll find your yummy brand in hearts and souls, as well as in bellies. Have fun and enjoy! |
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"Hell, there are no rules here - we're trying to accomplish something."
- Thomas A. Edison
"The skill of writing is to create a context in which other people can think."
- Edwin Schlossberg
Handy Recipe Card PDF (99K, 5" x 3.5")
Share a Crumb
Are there topics you'd like us to get crummy on?
Send us an email with your request and we may use it for a future issue.
In Brand Crumbs, we serve up some tasty bits of brand strategies and ideas. We hope you find these scraps of information helpful and satisfying - motivating you to focus on the crumbs in your brand. |
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 To learn more about branding and Bligh Graphics, visit blighgraphics.com
© Bligh Graphics. All rights reserved. |
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Feedback? We'd love to hear from you. Email carolyn@blighgraphics.com
54 Chriswell Drive, Simsbury, CT 06070, 860.651.3252 |
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