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Crumb Topic: Brand Lifestyle
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The start of the new year is a great time to make a renewed commitment to your brand. The seven ways listed below can help make it a lifestyle at work. Practice them often and it'll become a natural way of doing business. The more you live your brand, the more others will become aware of it, both internally and externally. So as the new year gets started:
1. Eat, sleep, and breathe your brand.
It's who you are, and no one else can be it.
2. Keep it alive and fresh.
Find new ways to express your brand.
3. Be professional, but show personality.
Break free from "generic" words and templates.
4. Be brave
"The same old thing" is a bore.
5. Brand to lead
Make your brand magnetic.
6. Stay in touch with your clients' brand.
Make sure you still understand them.
7. Periodically re-evaluate your brand.
Check for accuracy and effectiveness.
Have jolly holidays everyone! |
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"There used to be a real me, but I had it surgically removed."
- Peter Sellers
"The thing always happens that you really believe in; and the belief in a thing makes it happen."
- Frank Lloyd Wright
Share a Crumb
Are there topics you'd like us to get crummy on? Send us an email with your request and we'll consider it for future issues.
In Brand Crumbs, we serve up some tasty bits of brand strategies and ideas. We hope you find these scraps of information helpful and satisfying - motivating you to focus on the crumbs in your brand.
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Gingerbread house by Matthew Bligh
To view previous issues of Brand Crumbs, click on http://www.blighgraphics.com/site/brand/crumbs.htm.
 To learn more about branding and Bligh Graphics, visit blighgraphics.com
© Bligh Graphics. All rights reserved. Volume 1 | Issue 5 |
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Feedback? We'd like to hear it. Email carolyn@blighgraphics.com |
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