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Establishing client relationships is a big part of doing business. In the process, clients become familiar with your firm, what it represents, and its personality. A project interview, for example, is a way for clients to meet you, as well as an opportunity to demonstrate your firm's personality. But you can also demonstrate your personality even before a meeting or interview.
Making your personality visual, through your communication materials, can provide a significant advantage when compared to predesigned, template-driven materials. It makes you stand out and memorable. It also jump-starts the relationship process and gives your audience a sense of what you're like, even before you meet. So when creating materials, consider the full depth of your firm's personality as an asset you can strategically draw on.
Direct Mail Campaign - Commissioning Services
See the other cards in the series.
Have a Happy Thanksgiving!
In Brand Crumbs, we serve up some tasty bits of brand strategies and ideas. We hope you find these scraps of information helpful and satisfying - motivating you to focus on the crumbs in your brand.
To view previous issues of Brand Crumbs, click on http://www.blighgraphics.com/site/brand/crumbs.htm. |
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"If it weren't for caffeine I'd have no personality whatsoever!"
- Anonymous
"Personality can open doors, but only character can keep them open."
- Elmer G. Letterman
Share a Crumb
Are there topics you'd like us to get crummy on? Send us an email with your request and we'll consider it for future issues. |
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