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Crumb Topic: Taglines
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Are you taggin'?
Taglines have become very important to professional service firms wanting to clarify and strengthen their brands, and differentiate themselves in the marketplace. A tagline is a verbal expression of your brand to the outside world. It's a phrase that helps clients remember your brand and reinforce a mental association. Internally, it keeps everyone on the same page, and clarifies your brand in the mind of employees.
Tagline recipe
Communicate a simple idea... One that your company can own in the marketplace that will differentiate you from competitors.
Keep it short... Three to six words is a good rule.
Avoid being literal... It's an attitude, like "Just do it!" - Nike. It's not a description of what you do or for how long, like "Construction Management since 1982."
Be accurate... You need to live the brand promise.
Use a phrase... It's more memorable than the typical three individual word taglines, like "Quality. Experience. Service." Hard to remember too many independent ideas and their order.
Integrate it... When using a tagline, unify it with your identity.
...now tag - you're it!
In Brand Crumbs, we serve up some tasty bits of brand strategies and ideas. We hope you find these scraps of information helpful and satisfying - motivating you to focus on the crumbs in your brand. |
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"Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep."
- Scott Adams
A tagline is a company asset - protect it.
You can go to the government's web site to learn more about registering trademarks: www.uspto.gov
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Are there topics you'd like us to get crummy on? Send us an email with your request and we'll consider it for future issues. |
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 To learn more about branding and Bligh Graphics, visit blighgraphics.com
© Bligh Graphics. All rights reserved. Volume 1 | Issue 3 |
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Feedback? We'd like to hear it. Email carolyn@blighgraphics.com |
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