|
|
|
|
|
Crumb Topic: The 4 Ps of Photography
Not to be confused with the 4 Ps of Marketing (Product, Price, Place, Promotion), we came up with the 4 Ps of Photography: Projects, People, Personality, Pixels. Photography is an important asset for service firms to enhance their brand and win more work. The value of a picture has gone way up - it's worth more than a 1,000 words today. Why? People just don't read that much any more, but everyone likes looking at pictures.
1. PROJECTS Besides a project tour, nothing showcases a project better than photography. Exteriors, interiors, and close-ups can convey something interesting. Hiring a professional architectural photographer makes all the difference too. When we design web sites and brochures, having quality photos to work with really makes the firms stand out and look top notch. Crumb fact: Attaining quality project photography is one of the biggest set backs in developing web sites and print materials for firms.
2. PEOPLE Firms are including pictures of their people on their web site, in proposals, and in marketing materials. Risky? Could be. People will make a quick judgment. We are taught "Don't judge a book by its cover," but we do. It's human nature. Use employee pictures with extreme caution (goes without saying they need to be quality images). When in doubt, leave them out. We do advise putting them on social media pages (replacing the generic image). These spaces offer a one-on-one conversation, networking, and people have the opportunity to see how you think. People will get to know you by your words, and your pictures. Crumb request: Make sure people can see your face, look your best, and smile.
3. PERSONALITY Our favorite P! Select and create images that describe your firm's personality, your uniqueness. Serious or fun, traditional or edgy. Whatever the image, be sure it's unconventional, unpredictable, and not cliche (our plea - do not use puzzle or chess pieces). Select pictures that evoke emotion, grab attention, and make a connection with the viewer. Something that's dramatic in angle, view, color, or subject. Crop it, manipulate it, make it yours. Crumb idea: Take disparate images, fuse them together, and create something new.
4. PIXELS The last P is technical, and important - the pixel. We don't want blurry photos of our projects and people right (unless it's done intentionally to give it personality)? Most of the time, the image is good enough for screen display (web site, power point), but not good enough for print. Low resolution images can't be used for print (offset or desktop printing). Crumb guide: Print resolution: 300 dpi or better at actual size. Screen resolution: 72 dpi minimum. Stay sharp by having good dpi.
This crumb did get long. Hope you made it down here. Thanks!
|
 |
Fall 09 Issue
"Every picture tells a story don't it"
- Rod Stewart
"A picture is worth a thousand words"
- Napoleon
"There are always
two people in every picture: the
photographer and
the viewer"
- Ansel Adams
. . . . . . . . . . . . . . .
Extra P Examples
See an image that drew a crowd at a tradeshow.
Adding a photo element can bring an illustration to life.
. . . . . . . . . . . . . . .
Let's hear from you! Brand Crumbs is on Facebook
Go to our fans page and comment on this or previous issues.
. . . . . . . . . . . . . . .
Got this Email as
a Forward?
Sign-up to receive Brand Crumbs via email, and get ready for tasty crumbs.
|
|
|
|
Become a Brand Crumbs fan 
|
Follow me  @bligh |
 |
 To learn more about branding and Bligh Graphics, visit blighgraphics.com
© Bligh Graphics. All rights reserved.
|
 Feedback? We'd love to hear from you. Email carolyn@blighgraphics.com
54 Chriswell Drive, Simsbury, CT 06070, 860.651.3252
|
|
|
