|
Email signatures have a simple purpose — to identify the sender and how to contact them. It's for easy reference. Most people have them, but they're not "designed" to complement the email. They can be so overpowering (with logos, bold colors and graphics, and philosophical statements) they distract from the message being sent. When people do too much with signatures, it can hurt their brand image. If this isn't enough, paragraphs of intimidating legalese are added that make you question whether you should be reading the email at all.
Here are some pointers on designing email signatures:
• Keep the focus on the message you are sending.
• Don't make it an advertisement. Email is personal.
• Don't attach your logo. Among many reasons, people think you're sending an attachment and look for one.
• Make it legible, consistent, subtle, and understated.
• Use minimal color, and a smaller font size than your message.
• Make legal text small and light. Disclaimer: check with your lawyer on this.
• The final point is that no one should be reading your signature before they read your message. |
|
"When your work speaks for itself, don't interrupt."
- Henry Kaiser
"Don't worry about people stealing an idea. If it's original, you will have to ram it down their throats."
- Howard Aiken
Share a Crumb
Are there topics you'd like us to get crummy on? Send us an email with your request and we may use it for a future issue.
In Brand Crumbs, we serve up some tasty bits of brand strategies and ideas. We hope you find these scraps of information helpful and satisfying - motivating you to focus on the crumbs in your brand.
|
 |
